In telemarketing campaigns, there are many factors to consider to form the strategies to follow. There is no denying that today there are many communication channels to reach customers: social networks, Internet advertising, etc. Of course, we must leave behind other methods that have worked for many years and are precisely thanks to the Internet and social networks, which have taken on special importance for a large part of users. We talk about the telephone channel and the advantages that this more personal and close channel can bring to almost any company that invests in marketing. Thanks to solutions such as CloudTel CC that we offer at Tecsens you can enhance the results of your campaigns. We’ll tell you.
How to boost the results of your campaigns?
With CloudTel CC our advanced virtual switchboard software oriented to call management with characteristics and functionalities of a call and contact center, enhancing the results of marketing campaigns is very simple. Among these functionalities are the most relevant when carrying out a telemarketing campaign such as:
Automatic dialing
Dialing allows the import of contact lists from a database, something very necessary for a campaign. The Administrator is responsible for marking the guidelines you want it to follow in terms of dialing these numbers, everything will depend on the type of campaign and the objective it pursues.
Among the most common and used types of automatic dialing are:
Preview mode dialing
Progressive dialing
Predictive dialing
Queue Management for Incoming Calls (ACD)
Inbound call queue management systems help keep customers online when routing calls to an agent with the right skills to meet the needs of the calling user. ACD is a very important part of the call center and the communication system, therefore, for the campaign itself. Some of its features include priority routing, FIFO, queued callback, call monitoring, call drop, and more.
Custom-developed reports
With CloudTel CC it is possible to customize reports and statistics as they offer a complete view of the activity of the agents and the traffic in the queues among others. This allows you to keep track of the campaigns and be able to modify them at the time that is necessary.